Making Knowledge Work

March 22, 2010

Thinking about Twittering

Filed under: Uncategorized — Tags: — virginiahenry @ 7:14 pm

It’s not hard to stumble upon lots of opinions and advice about Twitter – from outright condemnation (often from those who’ve not seen or used it) to grudging, slightly nonplussed acceptance (good example from the New York Times’ David Pogue last year) to enthusiast’s instructional videos!

So it was a treat to get some thoughtful analysis and useful advice at last week’s SLA event “Tweeting While You Work”.

Dr Hazel Hall focused on Twitter’s validity as a business and microblogging tool – useful for knowledge-sharing and developing asymmetrical relationships.  Julie Hall, founder of Women Unlimited provided examples of the serendipitous business and marketing opportunities offered by Twitter, and showed how some companies are using it, cleverly, for promotion and customer relationship-building.  Enthusiastic blogger and SEO, Judith Lewis‘s presentation focused on managing your (or your business’) reputation and measuring the effectiveness of your Twittering.

It was an enjoyable way to learn useful stuff, and now I know what I should be doing, maybe I’ll do it….

Presentation slides and sound-files are on SLA Europe site – although this link will be no use to you if you’re not an SLA member ;-(     But if you are, they’re worth a look/listen.

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